Before ELUXEIT became a curated storefront inside Perimeter Mall, founder Nino Ross spent thirty years in fashion retail, stepping away more than once before deciding it was where he belonged. GZTV's Behind The Lens, Episode 4, sponsored by Hollyland, tells that story.

GZTV hosted the private premiere of Episode 4 of Behind The Lens featuring Nino Ross, founder of ELUXEIT, bringing together members of Atlanta’s fashion and creative community for an exclusive screening and discussion centered on entrepreneurship, storytelling, and fashion culture.