UNITED STATES — The Fashion Council of America Inc. (FASHCA) is establishing a new foundation for the fashion industry, bringing education, professional advocacy, and economic infrastructure together to advance sustainable, systematic reform. Supported by GZTV, the Council builds upon the culture and educational mission established through WHYME, extending its work beyond individual career development toward the systems that shape the fashion industry.

The Annual Giveback Initiative was established to unite businesses, nonprofit organizations, community leaders, sponsors, and volunteers around a shared mission of giving back. Throughout the year, the initiative will organize outreach efforts focused on food assistance, school readiness, educational programming, volunteerism, clothing donations, and other charitable projects designed to create lasting impact across Atlanta.