GZTV Hosts Private Premiere of Behind The Lens: Nino Ross, Showcasing the Story Behind ELUXEIT Founder
- Justyn Burgest-Graham
- Jul 14
- 2 min read
Updated: 7 days ago
ATLANTA — GZTV hosted the private premiere of Episode 4 of Behind The Lens featuring Nino Ross, founder of ELUXEIT, bringing together members of Atlanta’s fashion and creative community for an exclusive screening and discussion centered on entrepreneurship, storytelling, and fashion culture.
Guests attended a private viewing of the documentary, which explores Ross’ personal journey, career, and philosophy behind building one of Atlanta’s recognized luxury fashion destinations. The evening also included complimentary refreshments provided by GZTV and an exclusive tour of the company’s fashion world and campus, where attendees received a preview of the platform’s upcoming developments.
One of the documentary’s most memorable moments came as Ross reflected on the importance of integrity in business, stating, “A man’s word is his bond. Be a man of your word.” The message resonated with attendees throughout the screening.
Following the premiere, designer Rashaad Smith, CEO of Burghalie New York, shared that the documentary brought Ross’ story together in a way that highlighted the years of dedication behind his success. Other attendees expressed that the film offered a deeper understanding of the persistence, discipline, and long-term commitment required to build a lasting business within the fashion industry.
When asked about the significance of a platform dedicated to fashion storytelling, Ross emphasized the importance of creator-driven media.
“It’s very important,” Ross said. “A platform like GZTV allows us to tell our own story that is seen around the world.”
During the event, GZTV also demonstrated its upcoming Version 1.5.0 update, providing attendees with an early look at new platform features, including the introduction of Fashion Calendar, expanded original programming, and the platform’s upcoming Apple TV release.
The private premiere was presented with support from POSH VIP, Hollyland Tech, and the WHYME Institute of Fashion.
About
Behind The Lens
Behind The Lens is GZTV’s original documentary series highlighting the creative journeys of influential figures across fashion, art, photography, and culture. Season One features stories from photographer Timothy McGuire, designer Jai Lyle, visual artist AnnaLee Burnstein, ELUXEIT founder Nino Ross, and Mackey Carlton, founder of Black Men Smile. Through documentary storytelling, the series explores the experiences, challenges, and creative processes that have shaped each guest’s career.
About GZTV
GZTV is a global fashion streaming network dedicated to original productions, fashion films, documentaries, runway presentations, interviews, and digital storytelling. Available in more than 170 countries, the platform connects audiences with established and emerging voices across fashion, entertainment, and culture.
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